Before exported the music video, Lauryn and I asked peers to give their opinions on the music video to ensure that it is the correct response and to have a second opinion. The feedback reassured me that the video is portrayed in the way in which I intended it to, as many mentioned the apparent urban London theme. The committed performance also had a lot of positive criticism, which is what Lauryn and I wished to achieve, hence reaching out to someone in the music industry to lip-sync.
"The music video is really nicely put together, I like the urban theme throughout and think the codes and conventions would really appeal to your target audience. There is a nice range of location shoots all conforming to the London theme which is reinforced throughout."
-Tre.B
"I like the transitions and subtle editing included in the music video, it suits the calm flow of music. The lip synching is done really well and her performance is very committed and therefore provokes an emotional response from the audience. Well done."
- Antonia, P
"I think the cinematography is very crisp and has a range of shots and angles which engages the audience. The cutting to the beat is also very impressive as it adds dimension and creates more of a beat to the music video. The visuals towards the instrumental at the end adds a nice touch to the overall music video as it has a lot of emotional impact and is very believable."
- Abigail, S
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