Pre-production: Treatment

Music Video - Treatment:

Raye ‘Bet You Wish’

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  The song Lauryn and I have chosen for our music video is ‘Bet You Wish’  by Raye.

• This will be mainly Performanced based but will include narrative elements also. The narrative element to the video will be a male - love interest who is angry towards our performer. This links to the lyrics as the song states that her lover did not treat her with respect.
• The performance side will be lip synched by Shana April
• The locations we have chosen to have our music video set at is Shoreditch E1, Leake Street and our college studio. We chose to have our video performed at Shoreditch and Leake Street as there are lot of colourful street art located her and it's easy to get to. We chose to have our video also set in our college studio so we are able to add in effects - projections and double exposure effects.

• The professional music video which inspire some of my ideas is Nicki Minaj ‘Pills and Potions’, Rihanna ‘We Found Love’ and Tove Lo ‘Habits (Stay High)’.
• There are minimal ethical considerations due to the age of our main performer, the genre as well as the overall theme of our video. However, our large use of graffiti footage throughout could suggest our product to be promoting vandalism which is considered a criminal offense. 
• Length of the track is 3minutes 20 seconds but the video will be 3minutes 40 seconds, as we will feature in the first 20 seconds of our video audio of the male character sending a voice note to ‘Raye’ -  Shana.
• The audience in this video will be mainly young people as this genre is Pop/R&B - which is a genre that already targets the younger generation. Therefore it will be advertised on apps whose targeted consumers are youngsters such as snapchat and twitter.
  
  There are minimal ethical considerations due to the age of our main performer, the genre as well as the overall theme of our video. However, our large use of graffiti footage throughout could suggest our product to be promoting vandalism-criminal offense.
• The channels of broadcast will be Youtube - popular music channel which enables people to stream and share also benefiting us. Another idea is to promote the song on social media such as snapchat as it is more consumed by young people and this will therefore spread it by word of mouse.