Editing Task: Practice Lip-synch Video

Editing Task Progression

Our chosen song for the task is Love Galore originally performed by SZA, however for our video Lauryn volunteered to perform in front of the camera. The song itself conforms to the typical common theme of love songs, however the sombre, steady beat will enable the editing to be at a slower pace which is beginner friendly. The three chosen locations where the college in the college field; the basketball court, the football pitch and the bench (each location having a range of shot types). The footage was filmed using a Canon DSLR as well as using a tripod for stability. After we had shot the 1 minute of footage in each location, we got a head start in the editing suite and started the process using the Premiere Pro software which we will continue to edit next lesson as we were short for

time in todays lesson.

Music Video Mood Board

I created an additional mood board based on inspirations for my video- all music videos mentioned are targeted towards the similar potential target audience which therefore follow certain codes and conventions to suit to them. I plan to use, challenge and subvert these elements, in order to create a unique video yet still conforms to the urban youth.

Production Schedule

Preparatory task: Case Studies

Case Study 1 by Layla Abdi

Case Study 2 by Layla Abdi

Case Study 3 by Layla Abdi

Preparatory Task: Initial Ideas

Initial Ideas by Layla Abdi

Music Video Task Evaluation

Planning was a strong aspect of our group, we all decided on the chosen lip-synced part as a group decision as well as the locations for the video, therefore teamwork and planning was not an issue as everyone contributed and was involved. As the music video task appeared to be spontaneous there was no room for planning in-depth such as a narrative or a structured pattern as it would be preferred as it is a common trend in music videos. Filming was enjoyable as it was straight forward, however editing and putting the footage together to form one constant piece was a challenge. Placing the song over the video to match also seemed to be a weakness, therefore to avoid this in the future thought would be put in to keeping the voice consistent such as possibly calculating the timing and playing it aloud from another device. A major challenge for the music video project would be using the timing effectively to edit between scenes on beat and matching the tempo of the song. To improve for the main project an effective well planned use of camera and mise-en scene would be incorporated in order to contribute to the overall aura of the song and how I wish to perceive it to viewers as those factors are crucial. 

On the whole, all of our ideas could be incorporated and it could be produced at a higher standard with a sense of professionalism therefore the task was not done to the standard I expected it, however these obstacles will be taken on board and dealt with when approaching the main music video task.